Play 4 Keeps – EP Rollout & Web Experience for LIFECRZY

Client / Partner: LIFECRZY

Overview: Play 4 Keeps is a focused, high-energy EP by producer LIFECRZY, crafted in close collaboration with the 2SEATER team. We were involved from early ideation through release, helping bring the sonic vision to life while designing a digital experience that amplified the music across platforms.

What We Did:

Music Creation + Production

• Collaborated closely with LIFECRZY on the concept and emotional direction of the EP

• Helped source features, refine beat selections, and guide track sequencing

• Provided input on mixing, mastering, and final polish to ensure a cohesive sound

• Built the narrative around Play 4 Keeps as a project rooted in consistency, focus, and ambition

Digital Rollout + Web Experience

• Designed and developed a custom landing page that served as the central hub for the release

• Prioritized direct access to:

  • DSPs (Spotify, Apple Music, etc.)

  • LIFECRZY’s social platforms

  • Online shop and merch offerings

• Focused on clean, responsive UX and branding that matched the energy of the music

• Delivered supporting content assets to reinforce the EP’s identity across all digital touchpoints

Impact: Play 4 Keeps was more than a music drop—it was a full-system release strategy combining sound, design, and fan experience. It showed what happens when music production and digital infrastructure are developed in tandem, setting the tone for LIFECRZY’s next chapter as both a producer and brand.

Listen: here.