Pretty Girls Love Senpai – Album Campaign

Client / Partner: Rodie Senpai

Overview: We partnered with rising artist Rodie Senpai to produce and roll out his latest album, Pretty Girls Love Senpai—a genre-bending project that merges vulnerability, bounce, and digital-era charm. Beyond the music, we led a full creative rollout to amplify the project’s impact across platforms.

What We Did:

• Co-produced the full-length album alongside Rodie Senpai

• Developed the visual language and aesthetic for the album era

• Led the social campaign strategy, teasing and releasing content in waves across Instagram, TikTok, and YouTube

• Designed and distributed digital collateral: cover art, motion graphics, IG carousels, promo trailers, and short-form video content

• Helped craft a rollout that felt intimate, playful, and platform-native—while staying true to Rodie’s voice and brand

Impact: The Pretty Girls Love Senpai rollout created a unified visual and digital presence for the album, generating buzz across platforms and helping Rodie deepen his connection with both core fans and new listeners.

Listen: here.